Appleton Nutrution Report

Sports drink for breakfast. And now there are no dropouts, not at-risk children, because they're eating healthily. We need an epidemiologist, someone, please define causation and correlation.
And check the relative nutrition facts of gatorade and soda.
Also, "there's no too much seasoning or nothing like that." Wisconsin school-children: dropping out because the food's too hot.

Good commercials?

So this is painful. You can do things like athletes, without being an athlete. Walking is as good as running. BUSPH PSA. There's an acronym for you. "Emulate atheletes; you can be like those athletes. You can feel like you're Nomar."

Second option: Sunscreen, Protection for your pleasure. And spermicide.
"These students wanted to use a stronger core value. So they used sex. Use sunscreen because you're gonna have sex, right now."

Fruit and vegetable (inter)course: Sex and small carrots. And making fun of awkward American kid. Health food is easier to make food porn with, because healthy people aren't aroused by cheeseburgers. Other uses of food porn: anorexia web sites. This is the horror version.

Bad Commercials!

That was depressing. American Lung Association video: Child abuse - yelling, screaming...second hand smoke.
This is your emotional response, advertising theory, non-rational decision-making at work.

Suzie's parents never told her about drugs. They never told her that drugs maim. Drugs kill. There was one lesson Suzie had to learn on her own: How to freebase? Or huff? Try another take on "This is your brain on drugs."

Our kids are fat. The facts are clear, gibberish and ballroom dancing. This makes sense to you, and therefore must be effective. Siegel "Obesity is this really dark, dark, terrible thing. What they're doing is stigmatizing people who are obese. It's labeling them." Is it stigmatizing ballroom dance as well? This one was made for an anthro class, it comes up under the same search terms in Youtube.

And he plays the straight-man...

Sammy's a great backup for stage comedy.
Now for the Louis Vuitton ad - it's either for Big Love or A River Runs Through It, though the hammered dulcimer in the background is nice.
Does the person create the journey, or does the journey create the person?
Do you have enough money to travel the world to find yourself? Waste it here instead.
Do you suffer from anomie? Buy an identity.
Self-actualization through couture.
I bet the four people in here with expensive handbags are hiding them.

Commercials

Clip of advertisement trying to get cigarette advertising on agenda:
Teens&Tobacco - CNN. 16 year old girl can't stop reading cigarette adds. Has smoked since she was 14. Tobacco companies are still targeting teens, despite legal agreement not to. CNN spelled Siegel's name wrong - Siegal.
Framing smoking in bars as workers' health:
1. Sepia toned diner - "It's not easy to quit a fifteen-year smoking habit, especially when it's not yours." - Not everyone can walk away from secondhand smoke.
2. Full House Clip? Siegel recorded that, frequently? An accident, but damning.
3. Clip of people - diners and waiters pleased 16 months after the ban are pleased. Restaurant workers 1.5 times greater risk, "no-smoking" sections don't reduce harm. Bar owner thinks business has dropped off (not associated with smoking?) and think it should be his decision to let people smoke or not. Also, Siegel is Rick Moranis-esque on tv.

Commercials!

Wildly homoerotic wrestling, sweaty dudes, half naked men, "when you're young, you're gold."
If you couldn't tell from the hair, it's Abercrombie and Fitch.
Selling youth, the appeal of young men (to older men?).
Winning, success, freedom, independence? - How about a play on "golden age," and an appeal to intergenerational relationships? (The targets of this ad being the predominant buyers of Abercrombie clothing: Frat boys, gay college students, and gay forty-year-old men.)

"Abercrombie and Fitch does not try to sell clothes." No kidding, their ads feature almost no clothing. They should advertise through clever slogans based upon sophomoric jokes "Abercrombie jeans -they look good piled on the floor of your bedroom."

We're back to Nike selling control. Will we breach the notion that Nike is marketed to people who may be socioeconomically oppressed? People who may have to "take" control if it isn't sold to them with a pair of $200 shoes?

Second Commercial: It's supposed to be about beer.
You want a high life man. "An investment in the high life is an investment in your future."
This is an ironic commercial, not marketing beer to women, but to people who buy High Life and realize that it's cheap, crappy beer that will get you drunk. The idea of a woman who can control her husband, thinking she can buy different beer, or change beers, to change her husband, is absurd.
How about sparking rebellious feelings in unmarried men who drink crappy beer to get drunk? "She thinks she can control me by buying different beer. I'll show her, I'll puke in the sink."
That's what the ad is selling.
Score one for the straw man.

What does every commercial promise you?

Sex. (Way to go, back row.)

What is Michael Jordan doing?
It.

Nike is selling Control. Michael Jordan is in control, in a way that is impossible. If you have control, you can do anything, you can fly, you can stay in the air, just like Michael Jordan.
What more can people possibly aspire to except control?

Lusk, WY Commercial
People are using technology to keep their town just the way it is. "Microsoft."
Commercial makes an incredible promise - you can stop change by changing.

Anti-Smoking Commercial

truth campaign:
Jerky camera work, gritty, edgy material, anti-establishment megaphones, young people against blurred faces in suits - anti-establisment, man.
This is paid for by funds from the Tobacco Master Settlement Agreement. So you have "tobacco executives" in the commercial who paid a bunch of teenagers (actors in their 20s?) to heckle them at work. This is the beauty of the market.

Smoking Commercial

A play on Marlboro ads: People as cattle being herded by the Marlboro man, terrified, corralled, and then addicted. Pretty good commercial, using the Marlboro font (Illegal? Isn't that copywrighted?).
Good frames have been non-specific, and haven't relied on a lot of facts. This is advertising, don't let information/facts get in the way of the message.
Skirting the issue? Pulling the wool over people's eyes?
Argument: Do we need the facts if we're telling the truth? Do we need good facts to feel good about manipulating people?
To feel good about ourselves, clearly not to manipulate people.
Props to Miriam - Paternalism in public health advertising. You are the winner.
Siegel - Not coercion to advertise, not coercion for cigarette companies to advertise, not coercion to make people do something we think is good for them? Siegel understands the ethical argument as whether or not we lie to people when we manipulate.
Question from the front: Manipulate to act how one chooses - no, sorry. Manipulate people to act how the manipulator chooses, why else would we manipulate?
Comment from the back: This is only a difference of medium. Again, no. Comparing a list of facts to an emotional video, the fundamental difference is not list/video but fact/emotion.
Comment in the middle: Manipulation not a neutral tool (destruction of society? Way to throw that in.) shouldn't we try to educate people more instead of fighting fire with fire?
Media literacy training - teach children how media works, protect them from advertising to reduce susceptibility to tv, make them more susceptible to literature or other media. So you can convince them to shop at Whole Foods with a recycled paper flier posted in Starbucks.

Sex Commerical

The only way to protect yourself is abstinence. (And unlubricated condoms, the single man's choice - no sticky hands.)
This was actually an abstinence commercial. A guy sleeping alone, with red trojan condoms. He is abstinent, whether intentional or not.
"You're actually rebelling against authority by using condoms. You're reframing by changing the idea from abstinence to using condoms." And masturbating.

Framing Theory

Siegel shows the "Yes, We Can" Obama video. (Damn, that is an emotionally manipulative video.) Clearly an Obama man. We contribute the 3,921,922nd viewing. This has also been described as the greatest value in political advertising ever. (4 million views, $0). Also, it has John Legend.
Framing theory is a consumer theory - people buy an image, or behavior based upon its packaging. Another example of this, from the New York Times: Obama is the "Starbuck's Democrat"'s candidate, while Hillary is the "Dunkin' Donuts Democrat"'s candidate.
Framing is applying a metaphor to the subject (MLK, the Little Engine that Could, David and Goliath[?], a celebrity).
Works better on self-conscious teenagers/young people (who purchase a brand for identity).
Siegel makes a McCain joke: "No, You Can't."
A girl says she would be moved to be more patriotic by watching this video over and over again.
Nobody mentions the negative potential of framing.
Can framing be intellectual? -Good framing is emotional. Can emotions be tied to one's intellect, or can you tap people's feelings regarding intellect? (See "Are Americans Hostile to Knowledge?")