Thursday, February 14, 2008

What does every commercial promise you?

Sex. (Way to go, back row.)

What is Michael Jordan doing?
It.

Nike is selling Control. Michael Jordan is in control, in a way that is impossible. If you have control, you can do anything, you can fly, you can stay in the air, just like Michael Jordan.
What more can people possibly aspire to except control?

Lusk, WY Commercial
People are using technology to keep their town just the way it is. "Microsoft."
Commercial makes an incredible promise - you can stop change by changing.