They did take it personally.
Also, does anyone think lactation rooms might be a "white tent"?
Showing posts with label Session 6. Show all posts
Showing posts with label Session 6. Show all posts
Thursday, February 21, 2008
Seminar 3 Results
We're live with the "Dr. Phil" show - interesting migration from Phil Donohue to Dr. Phil.
We have an awkward panel of people, (all of whom) who seem unprepared for a talk show format.
Actually, this is just awkward. And one group is totally over-attacked.
And we're all ganging up on two people who don't care about their position enough to fight about it. It's not them. I hope they're not taking this personally.
We have an awkward panel of people, (all of whom) who seem unprepared for a talk show format.
Actually, this is just awkward. And one group is totally over-attacked.
And we're all ganging up on two people who don't care about their position enough to fight about it. It's not them. I hope they're not taking this personally.
Public health and selling sneakers – are they really all that different?
Li-Ning - Chinese brand of shoes being sold with Shaq as spokesman. Logo is New-Balance meets the Swoosh, and Shaq's guy dunking (a knockoff of the Air Jordan silhouette).
Also, Siegel looks just like his sister.
Also, Siegel looks just like his sister.
Lies about Truth
Tobacco companies killed Truth by lobbying Jeb Bush to stop funding.
The official line, as opposed to this one, is that the huge tobacco settlement that was required to pay for Truth dried up. Truth was the most expensive campaign against youth smoking, period, and they ran out of money because their funding came from tobacco company legal penalties.
The official line, as opposed to this one, is that the huge tobacco settlement that was required to pay for Truth dried up. Truth was the most expensive campaign against youth smoking, period, and they ran out of money because their funding came from tobacco company legal penalties.
Commercials!
Wildly homoerotic wrestling, sweaty dudes, half naked men, "when you're young, you're gold."
If you couldn't tell from the hair, it's Abercrombie and Fitch.
Selling youth, the appeal of young men (to older men?).
Winning, success, freedom, independence? - How about a play on "golden age," and an appeal to intergenerational relationships? (The targets of this ad being the predominant buyers of Abercrombie clothing: Frat boys, gay college students, and gay forty-year-old men.)
"Abercrombie and Fitch does not try to sell clothes." No kidding, their ads feature almost no clothing. They should advertise through clever slogans based upon sophomoric jokes "Abercrombie jeans -they look good piled on the floor of your bedroom."
We're back to Nike selling control. Will we breach the notion that Nike is marketed to people who may be socioeconomically oppressed? People who may have to "take" control if it isn't sold to them with a pair of $200 shoes?
Second Commercial: It's supposed to be about beer.
You want a high life man. "An investment in the high life is an investment in your future."
This is an ironic commercial, not marketing beer to women, but to people who buy High Life and realize that it's cheap, crappy beer that will get you drunk. The idea of a woman who can control her husband, thinking she can buy different beer, or change beers, to change her husband, is absurd.
How about sparking rebellious feelings in unmarried men who drink crappy beer to get drunk? "She thinks she can control me by buying different beer. I'll show her, I'll puke in the sink."
That's what the ad is selling.
Score one for the straw man.
If you couldn't tell from the hair, it's Abercrombie and Fitch.
Selling youth, the appeal of young men (to older men?).
Winning, success, freedom, independence? - How about a play on "golden age," and an appeal to intergenerational relationships? (The targets of this ad being the predominant buyers of Abercrombie clothing: Frat boys, gay college students, and gay forty-year-old men.)
"Abercrombie and Fitch does not try to sell clothes." No kidding, their ads feature almost no clothing. They should advertise through clever slogans based upon sophomoric jokes "Abercrombie jeans -they look good piled on the floor of your bedroom."
We're back to Nike selling control. Will we breach the notion that Nike is marketed to people who may be socioeconomically oppressed? People who may have to "take" control if it isn't sold to them with a pair of $200 shoes?
Second Commercial: It's supposed to be about beer.
You want a high life man. "An investment in the high life is an investment in your future."
This is an ironic commercial, not marketing beer to women, but to people who buy High Life and realize that it's cheap, crappy beer that will get you drunk. The idea of a woman who can control her husband, thinking she can buy different beer, or change beers, to change her husband, is absurd.
How about sparking rebellious feelings in unmarried men who drink crappy beer to get drunk? "She thinks she can control me by buying different beer. I'll show her, I'll puke in the sink."
That's what the ad is selling.
Score one for the straw man.
Session 6 - Intro
Another mom, another day of Fabulous Prizes! Bring a parent, get two free shirts.
Mass Media class sounds fantastic - 3-4 word answers for their midterms.
Also - Philip Morris is the Enemy. "They." Also Bacardi - it's got to be that creepy bat.
Captains of Consciousness - "Advertising offered itself...as a way of homogeneously controlling...the public consciousness, mass consumers."
"Control instinct through mass media to create universal appeal."
"They believe they can control you. You are just pawns." If you did the Truth reading, this is the same model of "creating rebellion" in teenagers used by that campaign.
Harry Potter - book four, the Goblet of Fire. We get a bit on Pansy Parkinson - this is completely unnecessary. We're listening to a BU professor read and analyze Harry Potter to demonstrate how Pansy Parkinson is bullied into "hiding" her love of unicorns, because they're not evil enough. (Also, it cost you about $6 to hear it.)
Mass Media class sounds fantastic - 3-4 word answers for their midterms.
Also - Philip Morris is the Enemy. "They." Also Bacardi - it's got to be that creepy bat.
Captains of Consciousness - "Advertising offered itself...as a way of homogeneously controlling...the public consciousness, mass consumers."
"Control instinct through mass media to create universal appeal."
"They believe they can control you. You are just pawns." If you did the Truth reading, this is the same model of "creating rebellion" in teenagers used by that campaign.
Harry Potter - book four, the Goblet of Fire. We get a bit on Pansy Parkinson - this is completely unnecessary. We're listening to a BU professor read and analyze Harry Potter to demonstrate how Pansy Parkinson is bullied into "hiding" her love of unicorns, because they're not evil enough. (Also, it cost you about $6 to hear it.)
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