"Let loose gunfire." What a poetic euphemism, and it linguistically absolves the gunman of guilt - he didn't "shoot and murder" a number of people. Odd. I hate following up with "guns don't kill people," but it does take more than a gun.
The classic give-guns-to-potential-victims policy, from the Maverick State. In Alaska, you can carry a gun anywhere outside, and into non-school, -government, or -airport buildings.
There is no coercion here.
Concealed carry laws require accuracy and safety examinations to get a permit. Aside from this, an background checks, it might be interesting to add a psychological exam to weed out the potential crazies. (Though who is to say the shrinks would recognize the crazies.)
So there's a law in Utah, and no problems since? And yet a classmate poll indicates that some students here think guns are scary. There's proof.
Thursday, May 1, 2008
Adolescents and crazy pills
Why are kids depressed? Are they more depressed? Can we find more depression? Or is the bell-curve narrowing, and we're accepting less variation in defining the "normal" child?
Drugs don't empower children, don't work...
Real problem: We don't understand neurochemistry enough to mess with it (effectively) in very plastic brains. Check out the "This American Life" about Testosterone for a fascinating crash course in how much just one chemical affects our perception and personality.
Oh no. She's blaming the internet. Srsly.
Oooh, alternative therapies, like analysis, exercise, and going outside. Medicalization of everything, this is the sin of public health.
Drugs don't empower children, don't work...
Real problem: We don't understand neurochemistry enough to mess with it (effectively) in very plastic brains. Check out the "This American Life" about Testosterone for a fascinating crash course in how much just one chemical affects our perception and personality.
Oh no. She's blaming the internet. Srsly.
Oooh, alternative therapies, like analysis, exercise, and going outside. Medicalization of everything, this is the sin of public health.
A redhead writes about skin cancer
And come to think of it, in stereotypes, an Indian guy wrote about beef?
In other news, someone should have written about the sex trade, specifically at laws that punish prostitutes and not their clients. The DC Madam, who supposedly ran a prostitution ring serving Capitol Hill, hung herself to avoid a 4-6 year jail sentence. Mmm, corruption.
Instead, let's rock the totally sexualized sunscreen ad. Problem here? One is aimed at parents of small children, one displays nude men and includes "largest organ" in the slogan. Perhaps not overlapping audiences.
In other news, someone should have written about the sex trade, specifically at laws that punish prostitutes and not their clients. The DC Madam, who supposedly ran a prostitution ring serving Capitol Hill, hung herself to avoid a 4-6 year jail sentence. Mmm, corruption.
Instead, let's rock the totally sexualized sunscreen ad. Problem here? One is aimed at parents of small children, one displays nude men and includes "largest organ" in the slogan. Perhaps not overlapping audiences.
A deep, abiding love of bad TV
Shout-outs.
Removing personal responsibility from obesity awareness - the American Dream is hurting our overweight population. No lapel pin here.
Corporate culture shirking responsibility - problem users cause obesity, not problem products.
I'd like an evolutionary argument here somewhere, people are built to survive, not buy 3L bottles of Coke for $2 and eat whole 3500-calorie pans of brownies for less.
100g sirloin: 259 calories.
100g Betty Crocker brownies: 397 calories.
100g Coke: 40 calores. But that's only 4 ounces, and who drinks 4 ounces?
100g white rice: 361 calories.
100g black beans: 227 calories. Also, 15g protein and 15g fiber.
Compare the above two to 100g whole-wheat bread: 261 calories, 6 grams of fiber, 8 of protein.
Superfood, anyone?
Removing personal responsibility from obesity awareness - the American Dream is hurting our overweight population. No lapel pin here.
Corporate culture shirking responsibility - problem users cause obesity, not problem products.
I'd like an evolutionary argument here somewhere, people are built to survive, not buy 3L bottles of Coke for $2 and eat whole 3500-calorie pans of brownies for less.
100g sirloin: 259 calories.
100g Betty Crocker brownies: 397 calories.
100g Coke: 40 calores. But that's only 4 ounces, and who drinks 4 ounces?
100g white rice: 361 calories.
100g black beans: 227 calories. Also, 15g protein and 15g fiber.
Compare the above two to 100g whole-wheat bread: 261 calories, 6 grams of fiber, 8 of protein.
Superfood, anyone?
Twice as much sauce as noodles...
Sounds like an atkins thing. Or a noodle-hater.
Widely traveled, and has cooked with Rachel Ray, now he'll talk about downer cows.
We waited until 2004 to stop allowing downer cows into the food supply, and the USDA brought downer cows back, pending veterinarian examination.
Problem: You need to biopsy cow brains to find spongiform encephalitis (mad cow), which no vet is going to do, and no existing group of vets will be able to do for all the downer cows.
Conflict of interest? Yes. Flawed data? Maybe.
Real problem? Economics and cost-cutting reduces the quality of treatment and feed of cows, and farming is already horribly over-subsidized in the US. Botswana, where there are more cows than people, currently is supposed to have no mad cow. Can you buy Botswanan beef? No.
Best slip? "Inhumane Society."
What did the policy do? Remove mad cow controls.
Widely traveled, and has cooked with Rachel Ray, now he'll talk about downer cows.
We waited until 2004 to stop allowing downer cows into the food supply, and the USDA brought downer cows back, pending veterinarian examination.
Problem: You need to biopsy cow brains to find spongiform encephalitis (mad cow), which no vet is going to do, and no existing group of vets will be able to do for all the downer cows.
Conflict of interest? Yes. Flawed data? Maybe.
Real problem? Economics and cost-cutting reduces the quality of treatment and feed of cows, and farming is already horribly over-subsidized in the US. Botswana, where there are more cows than people, currently is supposed to have no mad cow. Can you buy Botswanan beef? No.
Best slip? "Inhumane Society."
What did the policy do? Remove mad cow controls.
Archery?
Vertical transmission of the hiv through breastfeeding. Black on fuchsia background - completele unreadable with any light.
Cultural incompetence: You will give your baby HIV, maybe. So don't breastfeed if you can manage not to, otherwise, whatever.
HIV kills babies, so does diarrhea. Formula causes microabrasions in the esophagus? Is there broken glass in formula?
The real problem: It's that difficult to feed babies in many parts of the world.
Cultural incompetence: You will give your baby HIV, maybe. So don't breastfeed if you can manage not to, otherwise, whatever.
HIV kills babies, so does diarrhea. Formula causes microabrasions in the esophagus? Is there broken glass in formula?
The real problem: It's that difficult to feed babies in many parts of the world.
Oversharing!
Next presenter, a whole-grain protester, has celiac. No worry, I'd protest the 24oz/24hours until I got osteoporosis.
So many cartoons.
How many people are looking at celiac as a killer weight loss option? Don't absorb any food? Terrible gastrointestinal cramping? Better than surgery, I'd guess.
Also, way, way too much history.
Opiate reaction - we need needle sharing for whole-grain lovers.
Unfortunately the list of non-gluten grains are all nutritionally inferior to wheat.
The real problem: She nails it, look at other foods, stop allowing public health to be subsidized by marketers for various food industries.
Also, daily fiber without wheat: black beans. More protein, more fiber, 75 cents a can.
So many cartoons.
How many people are looking at celiac as a killer weight loss option? Don't absorb any food? Terrible gastrointestinal cramping? Better than surgery, I'd guess.
Also, way, way too much history.
Opiate reaction - we need needle sharing for whole-grain lovers.
Unfortunately the list of non-gluten grains are all nutritionally inferior to wheat.
The real problem: She nails it, look at other foods, stop allowing public health to be subsidized by marketers for various food industries.
Also, daily fiber without wheat: black beans. More protein, more fiber, 75 cents a can.
Fabulous Prizes and Student Presenters!
The name of the game today is "what's the real problem?" - regarding presentations.
But first - Name that TA!
Fear of falling, same best friend since fourth grade, loves washing dishes - Moonstruck Milk Chocolate!
So many introductions.
Needle exchange for IV drug users: He's skipping the Snake Oil portion of the policy, including the elixirs of heroin.
Culture of drug use - ritual of procurement, preparation, and use. Culture, however, is not always a good thing. One could argue a culture of pedophilia should be eliminated, though this does include direct harm, whereas heroin only involves personal or secondary harm.
Harm-reduction model - vs. health and moral - I like the name. Drug user protests against cold-turkey approaches? Stigmatization?
Nobody is legitimately addicted to heroin for pain control. (Unless they've been hooked since 1914.)
No additional harm in community - good point, there's always alarm that any protective measures will support new users.
So needle-sharing programs need to legitimize an "acceptable level" of heroin use. How much rehab are we willing to pay for?
What's the problem? Treatment of addiction is terribly ineffective, and attitudes towards heroin use (user's/drug culture and outside).
But first - Name that TA!
Fear of falling, same best friend since fourth grade, loves washing dishes - Moonstruck Milk Chocolate!
So many introductions.
Needle exchange for IV drug users: He's skipping the Snake Oil portion of the policy, including the elixirs of heroin.
Culture of drug use - ritual of procurement, preparation, and use. Culture, however, is not always a good thing. One could argue a culture of pedophilia should be eliminated, though this does include direct harm, whereas heroin only involves personal or secondary harm.
Harm-reduction model - vs. health and moral - I like the name. Drug user protests against cold-turkey approaches? Stigmatization?
Nobody is legitimately addicted to heroin for pain control. (Unless they've been hooked since 1914.)
No additional harm in community - good point, there's always alarm that any protective measures will support new users.
So needle-sharing programs need to legitimize an "acceptable level" of heroin use. How much rehab are we willing to pay for?
What's the problem? Treatment of addiction is terribly ineffective, and attitudes towards heroin use (user's/drug culture and outside).
Thursday, April 17, 2008
Appleton Nutrution Report
Sports drink for breakfast. And now there are no dropouts, not at-risk children, because they're eating healthily. We need an epidemiologist, someone, please define causation and correlation.
And check the relative nutrition facts of gatorade and soda.
Also, "there's no too much seasoning or nothing like that." Wisconsin school-children: dropping out because the food's too hot.
And check the relative nutrition facts of gatorade and soda.
Also, "there's no too much seasoning or nothing like that." Wisconsin school-children: dropping out because the food's too hot.
Challenging Dogma Blog
The namesake blog has launched. Next week's seminar is public judgment, though that may have already begun.
Also, there should be adsense on this page - public health would probably have some fantastic content-related ads, and it could add to the candy fund.
Statcounter reveals Saudi Arabia, a search for irrational decions and car insurance. Have you seen this?
Also, there should be adsense on this page - public health would probably have some fantastic content-related ads, and it could add to the candy fund.
Statcounter reveals Saudi Arabia, a search for irrational decions and car insurance. Have you seen this?
Thursday, April 10, 2008
Wrap-Up
We need to do something, even if this doesn't solve everything.
1. We should listen to the rebellious kids. If we don't let them drink Coke, they'll drink beer. They should rebel against the fast food industry. Are all kids by nature rebellious? Or do they just rebel against those things they don't respect or don't believe, or test limits they can overstep?
2. Something? Amendments?
3. Physical activity is important.
Fabulous Prizes! - In their correct seminar colors.
Best info of the day - Orange Seminar is always the "bad" group, solely as part of Siegel's antagonism towards Christina, the TF.
1. We should listen to the rebellious kids. If we don't let them drink Coke, they'll drink beer. They should rebel against the fast food industry. Are all kids by nature rebellious? Or do they just rebel against those things they don't respect or don't believe, or test limits they can overstep?
2. Something? Amendments?
3. Physical activity is important.
Fabulous Prizes! - In their correct seminar colors.
Best info of the day - Orange Seminar is always the "bad" group, solely as part of Siegel's antagonism towards Christina, the TF.
Seminar Results and Town Hall Meeting
We're officially promoting the "Coke Cares, but not that much" position. Our corporate identity is unshakable.
Also, someone is trying to injure our panel, by dropping the screen on them. Consternation abounds. It's like a really, really, slow guillotine that'll give a nasty bump.
These are always so stilted.
Public Health Advocacy Institute: Think of the children, especially the obese children, who shouldn't be allowed to drink soda at school. (Just at home.) "Nutritional justice for our children."
A group is playing children? Please, let there not be acting. Gaffes, though, we have those. And anti-authority positions, and stereotypes of disobedient, rebellious kids! Nickelodeon is against the bill.
PTA: School system and higher taxes for rich town to support food in underclass area.
Teachers Association: Wrong cause, losing that good vending machine money. Also, how many people here don't realize Coke sells juice and water? Snark from legislators - are teachers implying they don't know how kids work?
Also, I don't ever take real notes anymore. Is it because there's very little learning happening? This whole "experience" isn't working.
Coke: Sell our juice and water. We still make money. And we "abstain," like those other public health initiatives, and like kids should based upon their individual choice.
Vending Machine Association: Yeah limiting choice, no limiting sales! They're going to have to pick something, and it won't be a nalgene unless we can sell those too.
BUSPH Students: Enlightened. Bill is the wrong approach (both), loses revenue, support to schools, and juice is expensive. (And not really any healthier? There's as much sugar in 100% juice as a Coke.) Micromanages nutrition, other approaches to health are necessary...and how much more dogma? Isn't this a step in the right direction?
And happy birthday...fabulous prizes!
Also, someone is trying to injure our panel, by dropping the screen on them. Consternation abounds. It's like a really, really, slow guillotine that'll give a nasty bump.
These are always so stilted.
Public Health Advocacy Institute: Think of the children, especially the obese children, who shouldn't be allowed to drink soda at school. (Just at home.) "Nutritional justice for our children."
A group is playing children? Please, let there not be acting. Gaffes, though, we have those. And anti-authority positions, and stereotypes of disobedient, rebellious kids! Nickelodeon is against the bill.
PTA: School system and higher taxes for rich town to support food in underclass area.
Teachers Association: Wrong cause, losing that good vending machine money. Also, how many people here don't realize Coke sells juice and water? Snark from legislators - are teachers implying they don't know how kids work?
Also, I don't ever take real notes anymore. Is it because there's very little learning happening? This whole "experience" isn't working.
Coke: Sell our juice and water. We still make money. And we "abstain," like those other public health initiatives, and like kids should based upon their individual choice.
Vending Machine Association: Yeah limiting choice, no limiting sales! They're going to have to pick something, and it won't be a nalgene unless we can sell those too.
BUSPH Students: Enlightened. Bill is the wrong approach (both), loses revenue, support to schools, and juice is expensive. (And not really any healthier? There's as much sugar in 100% juice as a Coke.) Micromanages nutrition, other approaches to health are necessary...and how much more dogma? Isn't this a step in the right direction?
And happy birthday...fabulous prizes!
BU Buys Alcohol for Siegel?
To protect him from angry bartenders. BU also buys alcohol for multiple graduation events, senior dinners, scholarship program dinners...
Town. Hall. Meeting. Welcome to Session 12!
Fabulous prizes denied! Apparently you can't have more than one t-shirt.
Thursday, April 3, 2008
John Auerbach
Fabulous Prizes!
A Red coffee mug, Red BU hat, and a Gray Challenging Dogma Shirt! We make it worth your time.
Thank Prof. Siegel for what he didn't say...regarding his role in tobacco control. Interesting grammatical construction.
A Red coffee mug, Red BU hat, and a Gray Challenging Dogma Shirt! We make it worth your time.
Thank Prof. Siegel for what he didn't say...regarding his role in tobacco control. Interesting grammatical construction.
Welcome to Session 11
The Doll video! Next up, the Implicit Test.
We need more than two examples of internalized racism.
Not to play the inappropriate stickler, but is there any possibility that young children see this difference as stemming from the treatment they receive from adults? White adults, in a hyper-PC world, treat young black children as pleasantly as possible, not daring to scold another person's child (especially one of another race) whereas they are scolded by people within their own community, who are more likely to be black? They may similarly see reticence on the part of their own parents to scold white children, and therefore unless they are privy to white children being scolded by their white parents, have a limited frame of reference. I can't imagine a white parallel experience, so this seems pretty unlikely, but maybe.
We need more than two examples of internalized racism.
Not to play the inappropriate stickler, but is there any possibility that young children see this difference as stemming from the treatment they receive from adults? White adults, in a hyper-PC world, treat young black children as pleasantly as possible, not daring to scold another person's child (especially one of another race) whereas they are scolded by people within their own community, who are more likely to be black? They may similarly see reticence on the part of their own parents to scold white children, and therefore unless they are privy to white children being scolded by their white parents, have a limited frame of reference. I can't imagine a white parallel experience, so this seems pretty unlikely, but maybe.
Thursday, March 20, 2008
Good commercials?
So this is painful. You can do things like athletes, without being an athlete. Walking is as good as running. BUSPH PSA. There's an acronym for you. "Emulate atheletes; you can be like those athletes. You can feel like you're Nomar."
Second option: Sunscreen, Protection for your pleasure. And spermicide.
"These students wanted to use a stronger core value. So they used sex. Use sunscreen because you're gonna have sex, right now."
Fruit and vegetable (inter)course: Sex and small carrots. And making fun of awkward American kid. Health food is easier to make food porn with, because healthy people aren't aroused by cheeseburgers. Other uses of food porn: anorexia web sites. This is the horror version.
Second option: Sunscreen, Protection for your pleasure. And spermicide.
"These students wanted to use a stronger core value. So they used sex. Use sunscreen because you're gonna have sex, right now."
Fruit and vegetable (inter)course: Sex and small carrots. And making fun of awkward American kid. Health food is easier to make food porn with, because healthy people aren't aroused by cheeseburgers. Other uses of food porn: anorexia web sites. This is the horror version.
Bad Commercials!
That was depressing. American Lung Association video: Child abuse - yelling, screaming...second hand smoke.
This is your emotional response, advertising theory, non-rational decision-making at work.
Suzie's parents never told her about drugs. They never told her that drugs maim. Drugs kill. There was one lesson Suzie had to learn on her own: How to freebase? Or huff? Try another take on "This is your brain on drugs."
Our kids are fat. The facts are clear, gibberish and ballroom dancing. This makes sense to you, and therefore must be effective. Siegel "Obesity is this really dark, dark, terrible thing. What they're doing is stigmatizing people who are obese. It's labeling them." Is it stigmatizing ballroom dance as well? This one was made for an anthro class, it comes up under the same search terms in Youtube.
This is your emotional response, advertising theory, non-rational decision-making at work.
Suzie's parents never told her about drugs. They never told her that drugs maim. Drugs kill. There was one lesson Suzie had to learn on her own: How to freebase? Or huff? Try another take on "This is your brain on drugs."
Our kids are fat. The facts are clear, gibberish and ballroom dancing. This makes sense to you, and therefore must be effective. Siegel "Obesity is this really dark, dark, terrible thing. What they're doing is stigmatizing people who are obese. It's labeling them." Is it stigmatizing ballroom dance as well? This one was made for an anthro class, it comes up under the same search terms in Youtube.
Thursday, March 6, 2008
Ethnic slurs
In his summary of Seminar 4 results, we've heard "Gypped" and "Wopped," what's next?
If you don't know who these offend, maybe that's a good thing?
If you don't know who these offend, maybe that's a good thing?
Hip-Hop Hooray for Public Health
Time For Change - Boston rapper? Michael Sermac? Attack on obesity and fast food companies exploiting people.
See Dead Prez - Be Healthy, quite a bit better.
And Sammy's song, "To Niantic" - about the United States. Plus guitar. "To niantic, To Wellesley, To Boston, to Brookline..." obvious Johnny Cash "I've been everywhere" influence, but with the enunciation and the harmonica, he's more into Dylan. "To so many places that I've never seen." This is deep. Also, not having had such a large audience before, he's cracking under pressure, and may actually laugh himself blue. He does have a strong closing yell, very David Lee Roth.
See Dead Prez - Be Healthy, quite a bit better.
And Sammy's song, "To Niantic" - about the United States. Plus guitar. "To niantic, To Wellesley, To Boston, to Brookline..." obvious Johnny Cash "I've been everywhere" influence, but with the enunciation and the harmonica, he's more into Dylan. "To so many places that I've never seen." This is deep. Also, not having had such a large audience before, he's cracking under pressure, and may actually laugh himself blue. He does have a strong closing yell, very David Lee Roth.
And he plays the straight-man...
Sammy's a great backup for stage comedy.
Now for the Louis Vuitton ad - it's either for Big Love or A River Runs Through It, though the hammered dulcimer in the background is nice.
Does the person create the journey, or does the journey create the person?
Do you have enough money to travel the world to find yourself? Waste it here instead.
Do you suffer from anomie? Buy an identity.
Self-actualization through couture.
I bet the four people in here with expensive handbags are hiding them.
Now for the Louis Vuitton ad - it's either for Big Love or A River Runs Through It, though the hammered dulcimer in the background is nice.
Does the person create the journey, or does the journey create the person?
Do you have enough money to travel the world to find yourself? Waste it here instead.
Do you suffer from anomie? Buy an identity.
Self-actualization through couture.
I bet the four people in here with expensive handbags are hiding them.
Thursday, February 28, 2008
Contextualizing Contest
An inter-seminar contest, for chocolate, Milky Way or Reese's/Kit-Kats.
One article says SES doesn't change mortality.
One says health insurance is related.
One says health behaviors and health insurance coverage can be controlled for, but still there is a connection between SES and health.
One followed that smoking, alcohol use, physical activity, BMI can be controlled and still show connection between SES and health.
One (echoing tonights exercise) blames lack of housing for homelessness.
One says individual factors dictate who will be homeless, but housing is the fundamental determinant.
One identifies the context of risk factors as important.
One denies the idea that risk factors are not causally related.
One affirms that risks of risks and social conditions for risk are both important.
I haven't done the readings (yet). I haven't missed a question.
Now chocolate:
From Cacao, Almond Joy has nuts, Violet Beauregard became a blueberry, Water for Chocolate in Mexico, Chocolate fights Dementors, and Epidemiology can study risk factors for risk factors - Social Epidemiology.
One article says SES doesn't change mortality.
One says health insurance is related.
One says health behaviors and health insurance coverage can be controlled for, but still there is a connection between SES and health.
One followed that smoking, alcohol use, physical activity, BMI can be controlled and still show connection between SES and health.
One (echoing tonights exercise) blames lack of housing for homelessness.
One says individual factors dictate who will be homeless, but housing is the fundamental determinant.
One identifies the context of risk factors as important.
One denies the idea that risk factors are not causally related.
One affirms that risks of risks and social conditions for risk are both important.
I haven't done the readings (yet). I haven't missed a question.
Now chocolate:
From Cacao, Almond Joy has nuts, Violet Beauregard became a blueberry, Water for Chocolate in Mexico, Chocolate fights Dementors, and Epidemiology can study risk factors for risk factors - Social Epidemiology.
Second Exercise
Traditional Risk Factor Epidemiology - The Hidden Danger
Numbers don't tell us what causes problems.
Siegel is standing in front of the projector, with the "No Signal" image now glowing on his face.
There is still trickery - the numbers don't give the answers. This example is more heavy-handed than the last.
Numbers don't tell us what causes problems.
Siegel is standing in front of the projector, with the "No Signal" image now glowing on his face.
There is still trickery - the numbers don't give the answers. This example is more heavy-handed than the last.
Commercials
Clip of advertisement trying to get cigarette advertising on agenda:
Teens&Tobacco - CNN. 16 year old girl can't stop reading cigarette adds. Has smoked since she was 14. Tobacco companies are still targeting teens, despite legal agreement not to. CNN spelled Siegel's name wrong - Siegal.
Framing smoking in bars as workers' health:
1. Sepia toned diner - "It's not easy to quit a fifteen-year smoking habit, especially when it's not yours." - Not everyone can walk away from secondhand smoke.
2. Full House Clip? Siegel recorded that, frequently? An accident, but damning.
3. Clip of people - diners and waiters pleased 16 months after the ban are pleased. Restaurant workers 1.5 times greater risk, "no-smoking" sections don't reduce harm. Bar owner thinks business has dropped off (not associated with smoking?) and think it should be his decision to let people smoke or not. Also, Siegel is Rick Moranis-esque on tv.
Teens&Tobacco - CNN. 16 year old girl can't stop reading cigarette adds. Has smoked since she was 14. Tobacco companies are still targeting teens, despite legal agreement not to. CNN spelled Siegel's name wrong - Siegal.
Framing smoking in bars as workers' health:
1. Sepia toned diner - "It's not easy to quit a fifteen-year smoking habit, especially when it's not yours." - Not everyone can walk away from secondhand smoke.
2. Full House Clip? Siegel recorded that, frequently? An accident, but damning.
3. Clip of people - diners and waiters pleased 16 months after the ban are pleased. Restaurant workers 1.5 times greater risk, "no-smoking" sections don't reduce harm. Bar owner thinks business has dropped off (not associated with smoking?) and think it should be his decision to let people smoke or not. Also, Siegel is Rick Moranis-esque on tv.
Welcome to Lecture 7
Dr Phil just couldn't handle that Siegel stole his show, and according to the National Enquirer, is "Falling Apart."
This is going to be the tone of the night.
Fabulous prizes! Colorado Avalanche license plate and wallet, for making a play in SPH softball. "You probably don't have a car to put it on or money to put in it." - Siegel.
Calculator time: I'm waiting for someone to show a ten-key. I have a pad of paper.
Most basic - TI-something simple. - Hershey's bar, plain.
Winner - variants on TI-89s. Hershey's bar, extra dark with lots of fruit and such.
I own this.
This is going to be the tone of the night.
Fabulous prizes! Colorado Avalanche license plate and wallet, for making a play in SPH softball. "You probably don't have a car to put it on or money to put in it." - Siegel.
Calculator time: I'm waiting for someone to show a ten-key. I have a pad of paper.
Most basic - TI-something simple. - Hershey's bar, plain.
Winner - variants on TI-89s. Hershey's bar, extra dark with lots of fruit and such.
I own this.
Thursday, February 21, 2008
Tension
They did take it personally.
Also, does anyone think lactation rooms might be a "white tent"?
Also, does anyone think lactation rooms might be a "white tent"?
Seminar 3 Results
We're live with the "Dr. Phil" show - interesting migration from Phil Donohue to Dr. Phil.
We have an awkward panel of people, (all of whom) who seem unprepared for a talk show format.
Actually, this is just awkward. And one group is totally over-attacked.
And we're all ganging up on two people who don't care about their position enough to fight about it. It's not them. I hope they're not taking this personally.
We have an awkward panel of people, (all of whom) who seem unprepared for a talk show format.
Actually, this is just awkward. And one group is totally over-attacked.
And we're all ganging up on two people who don't care about their position enough to fight about it. It's not them. I hope they're not taking this personally.
Public health and selling sneakers – are they really all that different?
Li-Ning - Chinese brand of shoes being sold with Shaq as spokesman. Logo is New-Balance meets the Swoosh, and Shaq's guy dunking (a knockoff of the Air Jordan silhouette).
Also, Siegel looks just like his sister.
Also, Siegel looks just like his sister.
Lies about Truth
Tobacco companies killed Truth by lobbying Jeb Bush to stop funding.
The official line, as opposed to this one, is that the huge tobacco settlement that was required to pay for Truth dried up. Truth was the most expensive campaign against youth smoking, period, and they ran out of money because their funding came from tobacco company legal penalties.
The official line, as opposed to this one, is that the huge tobacco settlement that was required to pay for Truth dried up. Truth was the most expensive campaign against youth smoking, period, and they ran out of money because their funding came from tobacco company legal penalties.
Commercials!
Wildly homoerotic wrestling, sweaty dudes, half naked men, "when you're young, you're gold."
If you couldn't tell from the hair, it's Abercrombie and Fitch.
Selling youth, the appeal of young men (to older men?).
Winning, success, freedom, independence? - How about a play on "golden age," and an appeal to intergenerational relationships? (The targets of this ad being the predominant buyers of Abercrombie clothing: Frat boys, gay college students, and gay forty-year-old men.)
"Abercrombie and Fitch does not try to sell clothes." No kidding, their ads feature almost no clothing. They should advertise through clever slogans based upon sophomoric jokes "Abercrombie jeans -they look good piled on the floor of your bedroom."
We're back to Nike selling control. Will we breach the notion that Nike is marketed to people who may be socioeconomically oppressed? People who may have to "take" control if it isn't sold to them with a pair of $200 shoes?
Second Commercial: It's supposed to be about beer.
You want a high life man. "An investment in the high life is an investment in your future."
This is an ironic commercial, not marketing beer to women, but to people who buy High Life and realize that it's cheap, crappy beer that will get you drunk. The idea of a woman who can control her husband, thinking she can buy different beer, or change beers, to change her husband, is absurd.
How about sparking rebellious feelings in unmarried men who drink crappy beer to get drunk? "She thinks she can control me by buying different beer. I'll show her, I'll puke in the sink."
That's what the ad is selling.
Score one for the straw man.
If you couldn't tell from the hair, it's Abercrombie and Fitch.
Selling youth, the appeal of young men (to older men?).
Winning, success, freedom, independence? - How about a play on "golden age," and an appeal to intergenerational relationships? (The targets of this ad being the predominant buyers of Abercrombie clothing: Frat boys, gay college students, and gay forty-year-old men.)
"Abercrombie and Fitch does not try to sell clothes." No kidding, their ads feature almost no clothing. They should advertise through clever slogans based upon sophomoric jokes "Abercrombie jeans -they look good piled on the floor of your bedroom."
We're back to Nike selling control. Will we breach the notion that Nike is marketed to people who may be socioeconomically oppressed? People who may have to "take" control if it isn't sold to them with a pair of $200 shoes?
Second Commercial: It's supposed to be about beer.
You want a high life man. "An investment in the high life is an investment in your future."
This is an ironic commercial, not marketing beer to women, but to people who buy High Life and realize that it's cheap, crappy beer that will get you drunk. The idea of a woman who can control her husband, thinking she can buy different beer, or change beers, to change her husband, is absurd.
How about sparking rebellious feelings in unmarried men who drink crappy beer to get drunk? "She thinks she can control me by buying different beer. I'll show her, I'll puke in the sink."
That's what the ad is selling.
Score one for the straw man.
Session 6 - Intro
Another mom, another day of Fabulous Prizes! Bring a parent, get two free shirts.
Mass Media class sounds fantastic - 3-4 word answers for their midterms.
Also - Philip Morris is the Enemy. "They." Also Bacardi - it's got to be that creepy bat.
Captains of Consciousness - "Advertising offered itself...as a way of homogeneously controlling...the public consciousness, mass consumers."
"Control instinct through mass media to create universal appeal."
"They believe they can control you. You are just pawns." If you did the Truth reading, this is the same model of "creating rebellion" in teenagers used by that campaign.
Harry Potter - book four, the Goblet of Fire. We get a bit on Pansy Parkinson - this is completely unnecessary. We're listening to a BU professor read and analyze Harry Potter to demonstrate how Pansy Parkinson is bullied into "hiding" her love of unicorns, because they're not evil enough. (Also, it cost you about $6 to hear it.)
Mass Media class sounds fantastic - 3-4 word answers for their midterms.
Also - Philip Morris is the Enemy. "They." Also Bacardi - it's got to be that creepy bat.
Captains of Consciousness - "Advertising offered itself...as a way of homogeneously controlling...the public consciousness, mass consumers."
"Control instinct through mass media to create universal appeal."
"They believe they can control you. You are just pawns." If you did the Truth reading, this is the same model of "creating rebellion" in teenagers used by that campaign.
Harry Potter - book four, the Goblet of Fire. We get a bit on Pansy Parkinson - this is completely unnecessary. We're listening to a BU professor read and analyze Harry Potter to demonstrate how Pansy Parkinson is bullied into "hiding" her love of unicorns, because they're not evil enough. (Also, it cost you about $6 to hear it.)
Thursday, February 14, 2008
What does every commercial promise you?
Sex. (Way to go, back row.)
What is Michael Jordan doing?
It.
Nike is selling Control. Michael Jordan is in control, in a way that is impossible. If you have control, you can do anything, you can fly, you can stay in the air, just like Michael Jordan.
What more can people possibly aspire to except control?
Lusk, WY Commercial
People are using technology to keep their town just the way it is. "Microsoft."
Commercial makes an incredible promise - you can stop change by changing.
What is Michael Jordan doing?
It.
Nike is selling Control. Michael Jordan is in control, in a way that is impossible. If you have control, you can do anything, you can fly, you can stay in the air, just like Michael Jordan.
What more can people possibly aspire to except control?
Lusk, WY Commercial
People are using technology to keep their town just the way it is. "Microsoft."
Commercial makes an incredible promise - you can stop change by changing.
Anti-Smoking Commercial
truth campaign:
Jerky camera work, gritty, edgy material, anti-establishment megaphones, young people against blurred faces in suits - anti-establisment, man.
This is paid for by funds from the Tobacco Master Settlement Agreement. So you have "tobacco executives" in the commercial who paid a bunch of teenagers (actors in their 20s?) to heckle them at work. This is the beauty of the market.
Jerky camera work, gritty, edgy material, anti-establishment megaphones, young people against blurred faces in suits - anti-establisment, man.
This is paid for by funds from the Tobacco Master Settlement Agreement. So you have "tobacco executives" in the commercial who paid a bunch of teenagers (actors in their 20s?) to heckle them at work. This is the beauty of the market.
Smoking Commercial
A play on Marlboro ads: People as cattle being herded by the Marlboro man, terrified, corralled, and then addicted. Pretty good commercial, using the Marlboro font (Illegal? Isn't that copywrighted?).
Good frames have been non-specific, and haven't relied on a lot of facts. This is advertising, don't let information/facts get in the way of the message.
Skirting the issue? Pulling the wool over people's eyes?
Argument: Do we need the facts if we're telling the truth? Do we need good facts to feel good about manipulating people?
To feel good about ourselves, clearly not to manipulate people.
Props to Miriam - Paternalism in public health advertising. You are the winner.
Siegel - Not coercion to advertise, not coercion for cigarette companies to advertise, not coercion to make people do something we think is good for them? Siegel understands the ethical argument as whether or not we lie to people when we manipulate.
Question from the front: Manipulate to act how one chooses - no, sorry. Manipulate people to act how the manipulator chooses, why else would we manipulate?
Comment from the back: This is only a difference of medium. Again, no. Comparing a list of facts to an emotional video, the fundamental difference is not list/video but fact/emotion.
Comment in the middle: Manipulation not a neutral tool (destruction of society? Way to throw that in.) shouldn't we try to educate people more instead of fighting fire with fire?
Media literacy training - teach children how media works, protect them from advertising to reduce susceptibility to tv, make them more susceptible to literature or other media. So you can convince them to shop at Whole Foods with a recycled paper flier posted in Starbucks.
Good frames have been non-specific, and haven't relied on a lot of facts. This is advertising, don't let information/facts get in the way of the message.
Skirting the issue? Pulling the wool over people's eyes?
Argument: Do we need the facts if we're telling the truth? Do we need good facts to feel good about manipulating people?
To feel good about ourselves, clearly not to manipulate people.
Props to Miriam - Paternalism in public health advertising. You are the winner.
Siegel - Not coercion to advertise, not coercion for cigarette companies to advertise, not coercion to make people do something we think is good for them? Siegel understands the ethical argument as whether or not we lie to people when we manipulate.
Question from the front: Manipulate to act how one chooses - no, sorry. Manipulate people to act how the manipulator chooses, why else would we manipulate?
Comment from the back: This is only a difference of medium. Again, no. Comparing a list of facts to an emotional video, the fundamental difference is not list/video but fact/emotion.
Comment in the middle: Manipulation not a neutral tool (destruction of society? Way to throw that in.) shouldn't we try to educate people more instead of fighting fire with fire?
Media literacy training - teach children how media works, protect them from advertising to reduce susceptibility to tv, make them more susceptible to literature or other media. So you can convince them to shop at Whole Foods with a recycled paper flier posted in Starbucks.
Sex Commerical
The only way to protect yourself is abstinence. (And unlubricated condoms, the single man's choice - no sticky hands.)
This was actually an abstinence commercial. A guy sleeping alone, with red trojan condoms. He is abstinent, whether intentional or not.
"You're actually rebelling against authority by using condoms. You're reframing by changing the idea from abstinence to using condoms." And masturbating.
This was actually an abstinence commercial. A guy sleeping alone, with red trojan condoms. He is abstinent, whether intentional or not.
"You're actually rebelling against authority by using condoms. You're reframing by changing the idea from abstinence to using condoms." And masturbating.
Framing Theory
Siegel shows the "Yes, We Can" Obama video. (Damn, that is an emotionally manipulative video.) Clearly an Obama man. We contribute the 3,921,922nd viewing. This has also been described as the greatest value in political advertising ever. (4 million views, $0). Also, it has John Legend.
Framing theory is a consumer theory - people buy an image, or behavior based upon its packaging. Another example of this, from the New York Times: Obama is the "Starbuck's Democrat"'s candidate, while Hillary is the "Dunkin' Donuts Democrat"'s candidate.
Framing is applying a metaphor to the subject (MLK, the Little Engine that Could, David and Goliath[?], a celebrity).
Works better on self-conscious teenagers/young people (who purchase a brand for identity).
Siegel makes a McCain joke: "No, You Can't."
A girl says she would be moved to be more patriotic by watching this video over and over again.
Nobody mentions the negative potential of framing.
Can framing be intellectual? -Good framing is emotional. Can emotions be tied to one's intellect, or can you tap people's feelings regarding intellect? (See "Are Americans Hostile to Knowledge?")
Framing theory is a consumer theory - people buy an image, or behavior based upon its packaging. Another example of this, from the New York Times: Obama is the "Starbuck's Democrat"'s candidate, while Hillary is the "Dunkin' Donuts Democrat"'s candidate.
Framing is applying a metaphor to the subject (MLK, the Little Engine that Could, David and Goliath[?], a celebrity).
Works better on self-conscious teenagers/young people (who purchase a brand for identity).
Siegel makes a McCain joke: "No, You Can't."
A girl says she would be moved to be more patriotic by watching this video over and over again.
Nobody mentions the negative potential of framing.
Can framing be intellectual? -Good framing is emotional. Can emotions be tied to one's intellect, or can you tap people's feelings regarding intellect? (See "Are Americans Hostile to Knowledge?")
Fabulous Prizes are tainted?
Oh no! We've all been led: Fabulous prizes are only to set a precedent for answering questions.
Do you feel pavlovian? We may all drool when his voice lilts up for a question.
The Tipping Point in question-answering: People won't answer until other people answer.
Do you feel pavlovian? We may all drool when his voice lilts up for a question.
The Tipping Point in question-answering: People won't answer until other people answer.
Group Behaviors - Diffusion of Innovation
o Semester before Siegel began to teach SB721, sat in on class that had been getting poor evaluations
• Attendance of class – tipping point for people to not show up
• Now we have seminars, so we have to show up more often
• People didn’t skip until they had enough other people – established pattern – to follow
$100 to stay ($400 per lecture. He realizes this.) and students wouldn’t walk out?
15 people at second-to-last lecture
• People stop coming because they recognize that there are no negative consequences
Not a rational weighing of individual behavior?
A rational weighing of consequences to other people…
• To demonstrate this (and fashion is a good place to do this) you would have to demonstrate a reversal in behavior simply due to the amassed action of other people – such that the only data new to the individual is the number of other people performing an action
o Siegel doesn’t clean the board if the person before him doesn’t – this can’t be explained by individual actions?
o Empty lot (better metaphor is the sink full of dishes – do you wash your dish or add to the pile) – Siegel also litters if it’s into a lot that’s already dirty
o Speeding – if someone speeds past you, you speed?
Way to go class - attack the people are sheep theory by arguing for a rational weighing of individual consequences.
• Attendance of class – tipping point for people to not show up
• Now we have seminars, so we have to show up more often
• People didn’t skip until they had enough other people – established pattern – to follow
$100 to stay ($400 per lecture. He realizes this.) and students wouldn’t walk out?
15 people at second-to-last lecture
• People stop coming because they recognize that there are no negative consequences
Not a rational weighing of individual behavior?
A rational weighing of consequences to other people…
• To demonstrate this (and fashion is a good place to do this) you would have to demonstrate a reversal in behavior simply due to the amassed action of other people – such that the only data new to the individual is the number of other people performing an action
o Siegel doesn’t clean the board if the person before him doesn’t – this can’t be explained by individual actions?
o Empty lot (better metaphor is the sink full of dishes – do you wash your dish or add to the pile) – Siegel also litters if it’s into a lot that’s already dirty
o Speeding – if someone speeds past you, you speed?
Way to go class - attack the people are sheep theory by arguing for a rational weighing of individual consequences.
Harry Potter
o Harry Potter
• “I invited J.K. Rowling, we’re using Harry Potter to teach social and behavioral sciences. She said no.”
• Four Houses:
Hufflepuff, the dumb ones, are SB?
Re-read: Gryffindor is group-serving, or at least willing to subordinate personal desires to the good of all (Harry’s desire to be normal, or to escape the conflict with Voldemort, not to die if that is necessary to defeating Voldemort) whereas Slytherin is self-serving above all (and therefore cast as evil)
• Draco Malfoy – born into Slytherin
Cast as a dark wizard – WHOA. Spoiler alert.
Malfoy’s actions are more due to the actions of the house he’s assigned to than to his personal convictions
• Someone brings up the Harry-in-Slytherin possibility
Internal struggle with the external world
• Group-level or individual-level explanation for behavior
• Group-level Muggle vs. Group-Level Wizard is a better comparison
• Pansy Parkinson
The ugly one. Malfoy’s girlfriend?
• (With Crabbe and Goyle?)
These characters are “foils”
Slytherin attached to monied families – rich people are evil?
Fabulous Prize for our expert: Harry Potter 20Q. Does it only know Harry Potter objects or answers? Siegel is amazed. (His first answer was spaghetti. Is it flat? Yes. Aren't spaghetti round? Cylindrical, if possible?) (Snake is next. Is there a theme here? Snakes, noodles?) (Public Health: Machine answers "sunshine." Siegel's mind is blown.)
• “I invited J.K. Rowling, we’re using Harry Potter to teach social and behavioral sciences. She said no.”
• Four Houses:
Hufflepuff, the dumb ones, are SB?
Re-read: Gryffindor is group-serving, or at least willing to subordinate personal desires to the good of all (Harry’s desire to be normal, or to escape the conflict with Voldemort, not to die if that is necessary to defeating Voldemort) whereas Slytherin is self-serving above all (and therefore cast as evil)
• Draco Malfoy – born into Slytherin
Cast as a dark wizard – WHOA. Spoiler alert.
Malfoy’s actions are more due to the actions of the house he’s assigned to than to his personal convictions
• Someone brings up the Harry-in-Slytherin possibility
Internal struggle with the external world
• Group-level or individual-level explanation for behavior
• Group-level Muggle vs. Group-Level Wizard is a better comparison
• Pansy Parkinson
The ugly one. Malfoy’s girlfriend?
• (With Crabbe and Goyle?)
These characters are “foils”
Slytherin attached to monied families – rich people are evil?
Fabulous Prize for our expert: Harry Potter 20Q. Does it only know Harry Potter objects or answers? Siegel is amazed. (His first answer was spaghetti. Is it flat? Yes. Aren't spaghetti round? Cylindrical, if possible?) (Snake is next. Is there a theme here? Snakes, noodles?) (Public Health: Machine answers "sunshine." Siegel's mind is blown.)
Class Five!
Fabulous prizes!
Blue group (Flower model) gets a prize by popular demand. Who are these people? Who demands prizes for other groups? Or was this entirely a group-demand for prizes?
A promise for our Valentine's (Halloween?) to be worthwhile if spent in class - more prizes to come?
Former student: Automatic fabulous prizes.
And there are supposedly more. I'm almost bribed into silence. But this is still awful.
Vegan Options: Jolly Rancher Lollipops.
We've wasted 15 minutes of class. This class costs $80 an hour. Those are $20 lollipops. Enjoy.
Blue group (Flower model) gets a prize by popular demand. Who are these people? Who demands prizes for other groups? Or was this entirely a group-demand for prizes?
A promise for our Valentine's (Halloween?) to be worthwhile if spent in class - more prizes to come?
Former student: Automatic fabulous prizes.
And there are supposedly more. I'm almost bribed into silence. But this is still awful.
Vegan Options: Jolly Rancher Lollipops.
We've wasted 15 minutes of class. This class costs $80 an hour. Those are $20 lollipops. Enjoy.
Thursday, February 7, 2008
Seminar 2 Results
We have a Stairway reference, a mess, a model for creating addiction (no positive outcomes, Green?), outside factors for the trans-behavioral, a Blue Flower, a four-way, bottom-up, and two sapphire members in black.
Seminar Review:
Yellow Model: Stairway to Change
Renamed Trans-behavioral model
What
• Beliefs
Ooh…
• Plan for oops
• Plan for transition
Ready, Set
• Available resources
Go
• Social Support
• Self-efficacy
Got it!
• Oops… (failure/relapse)
Supports for each of the steps are indented
Purple Model: Mess
Perceived Social Reality
• Surrounds everything
Strategic Plan influenced by
• Perceived Social Norms
• Social Support
• Attitudes
o Vs. Perceived Benefits
• Costs/Access also influence
Plan receives feedback from social support, self-efficacy before becoming behavior (maintenance)
Green Model: Addiction Model
Genetic Family History
Individual
Active Intention
Social Environment
• Creates drug abuse
Red Model:
Stress, negative feedback – Negative influences for trans-behavioral
Support, resources, motivation – positive
Plus environment, culture, SES at all stages
Blue Flower Model:
• Environment, race, family structure – roots
• Media, Social support, SES +/- reinforcement, geography, modeling, education – Stem
• Social norm, costs, benefits, self-efficacy, intent, stages, trigger, access – petals
• Behavior change
Pink – Four-way
• Intention
• Internal/External Factors that influence this interaction
o Internal
• Knowledge
• Priorities
• Self efficacy
• Values
• Self-worth
• Pleasure
• Autonomy
o External
• Social norms/attitudes
• Social support
• Economic status
• Media
• Gov’t
• Education
• Behavior
Orange – Bottom-Up Theory
• Biology/Genetics
• Informed Decision
• Social Bundle
o Influences intent
• Internal/External Detractors
o To realize behavior
Sapphire: Self-Identification Model
• Intent – Maintenance – Behavior – Looped
• Factors affect each step
o Behavior influences intent through self-efficacy
"There is really no magic in the existing models."
In just 45 minutes you can create your own models, based upon personal knowledge and experiences.
Shameless promotion: "Many of your models are better than any of the existing models"
How these have improved upon existing models:
• Combining existing models
o Purple’s “Social Reality Encasement” Model
• Red
o Encapsulated stages of change model
• Yellow
o Stairway – traditional linear model now incorporates difficulty and progress of change
o Identified factors contributing to movement along staircase
• Green – active intent
• Blue – emphasizing biological connection/mechanism of factors at each level
o Some factors are deeply implanted
o Some develop from these factors, integrate
o Behavior influenced by both roots and weather
• Pink – Countervailing Locus
• Orange
o Bottom-Up – Internal/external detractors show why arrow connection isn’t direct
• Sapphire
o Behavior change as a triangle, within which factors affect interplay between corners
Learning only models can be detrimental, limiting thought
Explicitly think about what model to use – don’t blindly take and use model – we need to open up our vision.
Use any model, but first decide that it is appropriate and understand advantages and disadvantages of the model.
Seminar Review:
Yellow Model: Stairway to Change
Renamed Trans-behavioral model
What
• Beliefs
Ooh…
• Plan for oops
• Plan for transition
Ready, Set
• Available resources
Go
• Social Support
• Self-efficacy
Got it!
• Oops… (failure/relapse)
Supports for each of the steps are indented
Purple Model: Mess
Perceived Social Reality
• Surrounds everything
Strategic Plan influenced by
• Perceived Social Norms
• Social Support
• Attitudes
o Vs. Perceived Benefits
• Costs/Access also influence
Plan receives feedback from social support, self-efficacy before becoming behavior (maintenance)
Green Model: Addiction Model
Genetic Family History
Individual
Active Intention
Social Environment
• Creates drug abuse
Red Model:
Stress, negative feedback – Negative influences for trans-behavioral
Support, resources, motivation – positive
Plus environment, culture, SES at all stages
Blue Flower Model:
• Environment, race, family structure – roots
• Media, Social support, SES +/- reinforcement, geography, modeling, education – Stem
• Social norm, costs, benefits, self-efficacy, intent, stages, trigger, access – petals
• Behavior change
Pink – Four-way
• Intention
• Internal/External Factors that influence this interaction
o Internal
• Knowledge
• Priorities
• Self efficacy
• Values
• Self-worth
• Pleasure
• Autonomy
o External
• Social norms/attitudes
• Social support
• Economic status
• Media
• Gov’t
• Education
• Behavior
Orange – Bottom-Up Theory
• Biology/Genetics
• Informed Decision
• Social Bundle
o Influences intent
• Internal/External Detractors
o To realize behavior
Sapphire: Self-Identification Model
• Intent – Maintenance – Behavior – Looped
• Factors affect each step
o Behavior influences intent through self-efficacy
"There is really no magic in the existing models."
In just 45 minutes you can create your own models, based upon personal knowledge and experiences.
Shameless promotion: "Many of your models are better than any of the existing models"
How these have improved upon existing models:
• Combining existing models
o Purple’s “Social Reality Encasement” Model
• Red
o Encapsulated stages of change model
• Yellow
o Stairway – traditional linear model now incorporates difficulty and progress of change
o Identified factors contributing to movement along staircase
• Green – active intent
• Blue – emphasizing biological connection/mechanism of factors at each level
o Some factors are deeply implanted
o Some develop from these factors, integrate
o Behavior influenced by both roots and weather
• Pink – Countervailing Locus
• Orange
o Bottom-Up – Internal/external detractors show why arrow connection isn’t direct
• Sapphire
o Behavior change as a triangle, within which factors affect interplay between corners
Learning only models can be detrimental, limiting thought
Explicitly think about what model to use – don’t blindly take and use model – we need to open up our vision.
Use any model, but first decide that it is appropriate and understand advantages and disadvantages of the model.
Returning Students!
Italo and some guy who took the class last semester are being graciously introduced.
Italo's email ibrown@bu.edu
Someone's parent is here - Ananta's mom - First Fabulous Prize of the night, a Matching yellow Challenging Dogma shirt.
Italo's email ibrown@bu.edu
Someone's parent is here - Ananta's mom - First Fabulous Prize of the night, a Matching yellow Challenging Dogma shirt.
Break for Seminar 2
Reminder: Up to now, there have been no fabulous prizes.
Our group was terrible and our model was ridiculed (for being ugly).
Our group was terrible and our model was ridiculed (for being ugly).
Session 4 - Developing Interventions
Welcome to Challenging Blogma - notes and commentary for SB721.
"I reviewed the syllabi from EVERY social behavioral public health class being taught in the United States."
Seven Models - limit our effectiveness in changing people's behavior
This is all a repeat of last week's class.
1. Health Belief Model
Therefore our models must not be complete or must not be accurate.
"I reviewed the syllabi from EVERY social behavioral public health class being taught in the United States."
Seven Models - limit our effectiveness in changing people's behavior
This is all a repeat of last week's class.
1. Health Belief Model
- Rational Decision Making
- A person weighs the benefits of a behavior against the costs, this dictates intention
- Assumption - Intention equals behavior
- Good things:
- Perceived Susceptibility
- Perceived Severity
- Used: Demonstrate either susceptibility or severity, or demonstrate positive benefits of an action (quitting smoking)
- Attitudes towards behavior affect one’s intentions (internal motivation)
- Perceived social norms (external motivation)
- Criticism based upon attitudes towards one's own capacity (self-efficacy)
- Theory of planned behavior
- Used: Demonstration of the possibility, widespread potential and social norms that encourage smoking
- Commit Smoking Losenges
- "Yes you can!" campaign
- Modeling Theory
- You will model behavior, do what you see done
- Used: Target adults to help kids, target people around the intended recipient of intervention
- Another good idea would be a Quitting Coach – pair with someone similar who is successful quitting, learn from their actions/mistakes
- Sort of an I Heart Huckabees idea (Jason Schwartzman/Marky Mark)
- Same developer as 3. - Decision whether or not to take action is based upon belief of capability
- Do what people around you do
- Used: Peer education system, but must target key sources of influence, most prominent intervention
- Stages:
- Pre-Contemplation (haven't thought about quitting)
- Contemplation (thinking about quitting)
- Preparation (quit date)
- Action (attempt to quit)
- Maintenance (picking up an aggravating chewing gum habit to stay off cigarettes)
- Used: Quit-line - Get someone to start thinking about quitting, ask questions to assess readiness to quit.
- Provide materials depending on answers
- Precaution-Adoption Process Model
- Pre-contemplation
- Awareness (do you know smoking is bad?)
- Engaged (do you care?)
- Preparation
- Decide to act
- Decide not to act
Therefore our models must not be complete or must not be accurate.
- What's wrong? (Models are wrong.)
- Is the two-week process leading up to this designed to challenge our dogma of education and learning? Could we not have simply said "Look at these. Are they good? Are there problems? Could we do better?" during the first class?
- Or, even better, we could start by learning a good model? This is like learning the four humors before CPR.
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